Newsletters are an effective marketing tool for companies selling an intangible product. Some companies use a newsletter to build a corporate spirit and subtly communicate management's values.
Good design and efficient production make a regular newsletter easy to accomplish. Impressive Images can handle every aspect, from layout to distribution, and can even write the copy for you!
A newsletter should have:
- Plenty of pictures.
- The object of a newsletter is to build relationships between your company and the audience. Your audience will feel much warmer towards your company if it has a face.
- Plenty of white space.
- Your audience has a limited attention span. Limit your topics, pick them carefully, and make the newsletter easy to read. Your audience will retain more information.